When an individual or the CEO of a business makes a choice to own a website, they often find themselves in meetings that either involves a web consultant, a web developer or a web designer and in so it creates some sort of indecision for them because all three professions have conflicting roles. For example let’s look at the role of a web consultant, which is to advice the business owner or individual on the requirements needed to own a website and meet their respective business goals.
This invariably means that the web consultant would also have a huge influence on whoever is in charge of developing and designing the site, including all the aspects involved digital marketing, which could the lead to the question “would the web consultant also be the digital marketer?” Moving forward, if the business owner decides that he also wants the services of the web developer, they would also be experiencing the same conflicting redundancies because the developer can also provide ideas as to what is needed to achieve a fully functional and effective website for the business.
Same conflicting redundancies would be present if the services of a web designer is brought to play. The fact of the matter is the scope of website development and its functionality has changed tremendously in the last few years and as such the web consultant, the web developer and the web designer are not just required to handle solely their respective functions but should take into consideration the aspect of digital marketing.
Take note too that it is important to know that whoever the business owner decides to hire to develop and maintain the website should be vast in all three aspects, this is to say that the individual must be well-read and competent as a website consultant by being able to provide the business owner with all the information he or she needs to know in the area of website development, a developer who is good in programming languages and a designer who is good in designs and also have sufficient knowledge in the area of digital marketing.
Peradventure the individual lacks any of the above mentioned skills, there is a high probability of the website not reaching its full functionality. In recent times, web developers who are good with using codes instead of templates are aware that search engine algorithms are aspects of website development that a pure web consultant, or a pure digital marketer and even a pure web designer may not have an idea about. So the best way out of such a situation would be to get the services of a developer that is good with codes rather than templates and has a good knowledge of web designs, and equally has a fair enough knowledge in digital marketing.
The key thing to always have in mind is that page ranking counts above everything that is related to website development, and a professional web developer know exactly what to do to move the pages up in the ranking. Going ahead to hire the services of a web consultant, who then hires a developer and subsequently a designer so that he or she still takes full responsibility of building the website (known as the divide and conquer policy) would not be cost effective as to getting the services of a good developer who is able to do all these things.